# Brand411 alternatives: 4 brand ownership lookup tools compared

Looking beyond Brand411 for finding who owns a brand? Four alternatives compared honestly: Who Owns That Brand, OpenCorporates, USPTO's free registries, and Ethos, with qualified pricing, as of August 2026.

## What are you looking for?

Brand411 is a convenient app: photograph a logo or type a brand name and get the parent company, headquarters, sibling brands, and a community rating, per its own FAQ. It's US only, per its own site, and its ownership data is not tied to a published source per entry.

People look for an alternative for one of three reasons: they want to see the actual source behind an ownership claim, not just the claim; they need coverage outside the US; or they want to go straight to the primary record, a trademark filing or a company registry, rather than a third-party summary. The shortlist below is organized by those needs, not ranked overall.

## Qualified shortlist

### Option 1 · Sourced records, consumer brands generally — Ethos

Ethos (this site's product) publishes ownership records where each fact, brand to operating entity to ultimate parent, carries a dated link to its primary source: a trademark filing, an SEC record, or a company disclosure. Covers consumer brands across categories, not one niche.

- Free, unlimited who-owns records on the web, no app required
- Every fact traces to a dated primary source
- App (iOS, early access) adds 15 cited value axes beyond ownership, scored to your private weights

Status: who-owns records live now; iOS app in early access, pricing announced at launch.

### Option 2 · Beauty, fashion, and personal care directory — Who Owns That Brand

Free website directory covering beauty, fashion, and personal care brands specifically, browsable alphabetically or by parent company. Its About page names general source categories (company sites, SEC filings, Wikipedia, business news) rather than a citation per entry.

- No app download, browser only
- Category-specific: beauty, fashion, personal care
- A "Report an issue" option for corrections

Verify: narrower category scope than Brand411 or Ethos; check its current listing before relying on any specific claim.

### Option 3 · The raw company registry data, worldwide — OpenCorporates

A legal-entity database aggregating official company registry data directly from government sources, per its own site, covering more than 140 jurisdictions. Free web search; paid API and bulk-data access for larger use.

- Primary-source company filings, not a summarized directory
- Global jurisdiction coverage, not US-only
- Free basic search; paid tiers for API and bulk access

Verify: this shows the legal entity behind a name, not necessarily which consumer brand that entity trades under; you may need to cross-reference a trademark record too.

### Option 4 · The trademark record itself, direct from USPTO — USPTO TSDR and Assignment Center

The US Patent and Trademark Office's own free tools: TSDR (tsdr.uspto.gov) shows a trademark's registered owner, filing date, and status; Assignment Center (assignmentcenter.uspto.gov) shows recorded ownership transfers between companies. This is the primary source an ownership claim should ultimately trace back to for any US-registered mark.

- Free, no account required for basic search
- Official government record, not a third-party summary
- Requires knowing the brand name or registration number to search

Verify: covers US trademark registrations; for international marks pair it with WIPO's Global Brand Database (branddb.wipo.int, also free).

### Option 5 · The product being compared — Brand411

Staying put is a valid answer. For a fast photo-to-answer lookup with community ratings and suggested alternatives, Brand411's format is built for exactly that, and it's free to download.

Free to download as of August 2026, Premium removes the daily limit and ads; verify current details on brand411.com.

## Questions before choosing

- Do you need to see the source behind an ownership claim, or is a quick answer enough?
- Do you need coverage outside the United States?
- Do you want the primary registry record itself, or a tool that has already summarized it?

## Brand411 alternatives FAQ

**Is there a free alternative to Brand411 that shows sources?**
[Ethos's who-owns records](https://ethosscan.com/who-owns/) link a dated primary source to each fact, free on the web. For the raw registry data yourself, [OpenCorporates](https://opencorporates.com/) and USPTO's [TSDR](https://tsdr.uspto.gov/) are both free.

**Is there an alternative to Brand411 for categories or countries it does not cover?**
Brand411 states it is US only. [OpenCorporates](https://opencorporates.com/) covers company registries in over 140 jurisdictions; the [WIPO Global Brand Database](https://branddb.wipo.int/) covers international and national trademark filings beyond the US.

## Keep comparing

- [Ethos vs Brand411](https://ethosscan.com/compare/ethos-vs-brand411/), the full head-to-head
- [Who Owns That Brand alternatives](https://ethosscan.com/alternatives/whoownsthatbrand-alternatives/)
- [Best brand ownership lookup tools, compared](https://ethosscan.com/best/best-brand-ownership-lookup-tools/)
- [How to find who owns a brand, the free registry method](https://ethosscan.com/blog/how-to-find-who-owns-a-brand-free-registry-method/)
- [All comparisons](https://ethosscan.com/compare/)

Ethos is not affiliated with, endorsed by, or sponsored by any product named above. Word marks identify the products only. Facts are drawn from each product's public site as of August 2026 and are correctable: [corrections@opsibyte.com](mailto:corrections@opsibyte.com)

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Updated August 2026
Source: https://ethosscan.com/alternatives/brand411-alternatives/
