Is there an alternative to Who Owns That Brand for categories beyond beauty and fashion?

Yes. Ethos covers consumer brands generally, food, retail, restaurants, apparel, and more, with a dated source link on each fact. Brand411 also covers brands generally rather than one category, via a mobile photo-search app.

Is there an alternative that links a source to each specific ownership claim?

Ethos ties a dated primary source to each individual fact in the ownership chain. For the underlying registry data itself, OpenCorporates and USPTO's TSDR and Assignment Center tools are both free and let you check the official filing directly.

Ethos / Alternatives / Who Owns That Brand

Who Owns That Brand alternatives: 4 tools compared

Publicly available information, as of August 2026, pricing should be verified on each product's own site

What are you looking for?

Who Owns That Brand is a free directory purpose-built for one niche: beauty, fashion, and personal care brands, browsable alphabetically or by parent company. Its own About page states most entries are "researched by hand from public sources," named generally rather than linked per entry.

People look for an alternative for one of three reasons: they shop categories outside beauty, fashion, and personal care; they want a dated source tied to the specific claim, not a general list of source types; or they'd rather check the primary registry record, a trademark filing or company filing, themselves. The shortlist below is organized by those needs, not ranked overall.

Qualified shortlist

Option 1 · Sourced records, consumer brands generally

Ethos

Ethos (this site's product) covers consumer brands across categories, not one niche, and ties a dated primary source, a trademark filing, an SEC record, or a company disclosure, to each individual fact in the ownership chain.

Free, unlimited who-owns records on the web
Categories beyond beauty and fashion: food, retail, restaurants, apparel
App (iOS, early access) adds 15 cited value axes beyond ownership

Status: who-owns records live now; iOS app in early access, pricing announced at launch.

Option 2 · Fast photo-to-answer lookup, any category

Brand411

A mobile app: photograph a logo or type a brand name and get the parent company, HQ, and sibling brands, per its own FAQ, not limited to one product category. Free to download; Premium removes a daily lookup limit and ads.

iOS and Android; US only per its own site
Includes community ratings and suggested alternatives
No published methodology or per-entry source as of August 2026

Verify: check current pricing and coverage on brand411.com.

Option 3 · The raw company registry data, worldwide

OpenCorporates

Aggregates official company registry filings directly from government sources, per its own site, covering more than 140 jurisdictions. Free web search; paid API and bulk-data access for larger use.

Primary-source company filings, not a curated directory
Not category-limited, and not US-only

Verify: shows the legal entity, not necessarily which consumer brand name it trades under; pair with a trademark search for brand-level clarity.

Option 4 · The trademark record itself, direct from USPTO

USPTO TSDR and Assignment Center

The US Patent and Trademark Office's free tools: TSDR (tsdr.uspto.gov) shows a mark's registered owner, filing date, and status; Assignment Center (assignmentcenter.uspto.gov) shows recorded ownership transfers between companies. The primary source most third-party ownership claims should trace back to for a US-registered mark.

Free, no account required for basic search
Official government record

Verify: US registrations only; pair with WIPO's Global Brand Database (branddb.wipo.int, also free) for international marks.

Option 5 · The product being compared

Who Owns That Brand

Staying put is a valid answer. For a purpose-built, browsable directory of beauty, fashion, and personal care brands specifically, its category focus and free access remain useful.

Free as of August 2026; verify current details on whoownsthatbrand.com.

Questions before choosing

Do you need categories beyond beauty, fashion, and personal care?
Do you need a source dated to the specific claim, or is a general source list enough?
Do you want the primary registry record itself, or a tool that has already summarized it?

Who Owns That Brand alternatives FAQ

Is there an alternative for categories beyond beauty and fashion?: Ethos covers consumer brands generally, and Brand411 is also not limited to one product category.
Is there an alternative that links a source to each specific claim?: Ethos ties a dated primary source to each fact. For the underlying registry data yourself, OpenCorporates and USPTO's TSDR are both free.

Keep comparing

Ethos vs Who Owns That Brand, the full head-to-head
Brand411 alternatives
Best brand ownership lookup tools, compared
How to find who owns a brand, the free registry method
All comparisons

Ethos is not affiliated with, endorsed by, or sponsored by any product named above. Word marks identify the products only. Facts are drawn from each product's public site as of August 2026 and are correctable: [email protected]

Ethos: 392 brands, 440 dossiers as of August 2026. Join the iOS waitlist →