Ethos · Consumer Records File Nº 0001 — Public
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Now opening files · iOS

See who owns this brand — and what they stand for.

Scan any product. Ethos opens the file: who owns the brand, who they fund, what they campaign for — and where. Every claim carries its source. You decide what matters.

iOS first. One email when doors open — nothing else.

Cited statistics below updated July 2026

Specimen dossier

Illustrative only
Specimen
Acme Consumer Goods
Brand · owned 100% by ACME HOLDINGS PLC · HQ GB · 12 sibling brands on file
Axis 02 · Environmentflagged by your weights

Ruled by the UK advertising regulator in 2025 to have made misleading environmental claims in a national campaign.1

▮▮▮▮▮▮▮▮.org · 2025-03-11  ·  source shown in app
Axis 01 · Activism intensityflagged by your weights

Ran a cause campaign in US and EU markets in 2025; audience and market scope cited in company materials.2 3

▮▮▮▮▮▮.com · 2025-06-02  ·  2 sources · corroborated
Axis 04 · Political donationson record

Corporate PAC gave $410,000 in the 2024 cycle: 54% to one party, 46% to the other.4

▮▮▮.gov · 2024-12-31  ·  filing on record
Recorded facts about corporate conduct. Whether any of this matters — and in which direction — is set by you, on your device.

Why the ownership question is rising

Two external, cited findings
Consumer trustEdelman Trust Barometer, 2024

82% of people across a 14-country average say trusting the company that owns the brand is important or a dealbreaker in what they actually buy — one of the highest-scoring purchase criteria measured.

Edelman Trust Institute — 2024 Trust Barometer Special Report: Brands and Politics · 14-market general-population average, n=14,957, fielded April 2024
Green claimsCMA / ICPEN, 2021

40% of green claims made online could be misleading consumers, a UK Competition and Markets Authority-led international sweep of company websites found — nearly 500 sites analysed across clothing, cosmetics, and food.

UK Competition and Markets Authority (CMA), coordinating the ICPEN global sweep · published 28 January 2021
"Too many businesses are falsely taking credit for being green, while genuinely eco-friendly firms don't get the recognition they deserve."— Andrea Coscelli, then Chief Executive, UK Competition and Markets Authority · CMA press release, September 2021

How it works

Three steps
Step 1

Scan

Point the camera at any barcode in the aisle, or search a brand by name.

Step 2

The file

Ethos resolves the ownership chain — brand, subsidiary, parent — and opens the dossier: dated facts, each with its source.

Step 3

Your score

Your private weights are applied on your device. One number: how well this brand matches your values.

What goes on file

15 values · every fact cited
Cause campaigning
Recorded public stands on causes, themes cited, audience cited, and whether the same campaign runs in all markets.
Environment
Emissions record, sourcing, certifications, and documented misleading-claims rulings.
Political donations
Where corporate and leadership money went, from public filings.
Labor record
Supply-chain findings, settlements, working-conditions rulings.
Animal welfare
Testing policies and sourcing practices on record.
Domestic manufacturing
Where products are actually made, and how much of the company is domestic.
Faith-based records
Documented faith-based partnerships, policies, or campaigns.
Boycott lists
List name, orientation, and date shown as information; screens only apply if you turn them on.

The Ethos position

There isn't one
Dossiers are identical for everyone. Your weights are private.

Ethos records what companies do. It holds no opinion on what you should think about it. Sided values offer both poles; screens only apply if you turn them on. Read the verification methodology.

Favor · No position · Steer away