Who owns Pop-Tarts?

LAST VERIFIED July 4, 2026

Pop-Tarts traces to Kellanova, with ultimate parent Mars, Incorporated, headquartered in United States. No ticker on file — recorded as privately held.

Ownership chain

BRAND

Pop-Tarts

DIRECT OWNER

Kellanova

HQ United States · Private — no ticker on file · Stake 100%

Source: https://en.wikipedia.org/wiki/Kellanova

PARENT

Mars Snacking

HQ United States · Private — no ticker on file

Source: https://en.wikipedia.org/wiki/Kellanova

ULTIMATE PARENT

Mars, Incorporated

HQ United States · Private — no ticker on file

Source: https://en.wikipedia.org/wiki/Kellanova

Status

No ticker on file — recorded as privately held.

This is an independent ownership record compiled from public sources (regulatory filings, company disclosures, and public reporting) — it does not describe or characterize the conduct of Pop-Tarts in any way. Ethos is not affiliated with, endorsed by, or sponsored by Pop-Tarts or any entity in its ownership chain. Word marks are used only to identify the brand.

The full cited conduct record — scored to your values — is in the app. See Ethos →

Corrections: [email protected] · Methodology · All ownership records