Ethos vs Good On You: your own weights, or an editorial sustainability rating?
Comparison based on publicly available information, as of July 2026
The key difference
Good On You is the specialist for fashion and beauty sustainability. It rates brands on three pillars — people, planet, and animals — using up to 1,000 data points across more than 100 issues, built only from publicly available information, and publishes a five-tier verdict from "We Avoid" to "Great." It is a mature, widely used editorial methodology.
Ethos takes the opposite position on the verdict itself: it doesn't publish one. Ethos records dated, source-cited facts about consumer brands across 15 value axes — environment is one axis, alongside labor record, political donations, cause campaigning, animal welfare, and others — resolves the ownership chain, and applies your private weights on your device. The dossier is identical for everyone; the score is yours.
Choose Good On You when
- You shop fashion or beauty and want a purpose-built sustainability rating for those categories.
- You want an expert editorial verdict — a single published tier per brand — rather than configuring your own weights.
- You want something free and available today, on the web and as an app.
Choose Ethos when
- Your values span more than sustainability — Ethos also records political donations, cause campaigning, labor, domestic manufacturing, faith-based records, and more, each fact cited.
- You'd rather weigh the axes yourself than adopt someone else's rating formula — including on issues where people disagree about which direction is "good."
- You scan groceries and everyday products, not only fashion and beauty.
Feature and pricing comparison
| Dimension | Ethos | Good On You |
|---|---|---|
| Focus | Cited conduct facts on consumer brands across 15 value axes | Sustainability ratings for fashion and beauty brands |
| Rating model | No published rating — your private weights, applied on your device | Editorial five-tier scale ("We Avoid" to "Great") across people, planet, animals |
| Method | Every fact carries a dated source URL; ownership chain resolved per brand | Up to 1,000 data points across 100+ issues, from public reporting, indices (e.g. CDP), and certifications |
| Categories | Consumer brands generally (scan any barcode or search) | Fashion and beauty |
| Platforms | iOS (early access); free who-owns records on the web | Web directory and free iOS/Android app |
| Funding model | Consumer app (pricing announced at launch) | Disclosed brand partnerships, affiliate links, and B2B ratings-data licensing (per its FAQ) |
| Status | Waitlist open, iOS first | Available today |
Good On You facts are taken from goodonyou.eco (including its "How we rate" and FAQ pages) as of July 2026. Verify current details on their site. Corrections: [email protected]
Good On You: verified facts
- Rates fashion and beauty brands on three pillars: people, planet, and animals.
- Uses a five-tier scale: "Great," "Good," "It's a Start," "Not Good Enough," "We Avoid."
- States it evaluates "up to 1,000 data points across more than 100 key issues and indicators" per brand, using only publicly available information — brand reporting, third-party indices such as CDP disclosures, and certifications.
- Free app on iOS and Android plus a web directory; revenue from disclosed brand partnerships, affiliate links, and B2B data licensing.
Ethos vs Good On You FAQ
- What is the main difference between Ethos and Good On You?
- Good On You publishes an editorial rating — five tiers from "We Avoid" to "Great" — for fashion and beauty brands. Ethos publishes no rating: it records cited facts across 15 value axes for consumer brands generally, and your private weights produce the score, on your device.
- Does Ethos cover fashion brands like Good On You does?
- Ethos covers consumer brands across categories by barcode scan or search, and resolves the ownership chain first. Good On You is deeper in its niche — if fashion sustainability is your only lens, it is the specialist.
- Is Ethos available today?
- Ethos is in early access on iOS — join the waitlist. Good On You's directory and app are available today.
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Ethos is not affiliated with, endorsed by, or sponsored by Good On You. Word marks are used only to identify the products compared. This page records publicly available information and does not characterize either product beyond it.