Ethos / Compare / Goods Unite Us
Ethos vs Goods Unite Us: your own weights, or a political-donations scorecard?
Comparison based on publicly available information, as of July 2026
The key difference
Goods Unite Us answers one question in depth: where does a company's political money go? It researches corporate and leadership donations across 7,000+ companies and 800+ politicians and publishes scores — a party lean, an issues scorecard, and a campaign-finance-reform score — so you can shop by the politics a company funds.
Ethos answers a broader question with no editorial score at all. It records dated, source-cited facts about a brand across 15 value axes — political donations is one axis, alongside environment, labor record, cause campaigning, animal welfare, domestic manufacturing, and others — then applies your private weights on your device. Two people with opposite values get the same dossier and different scores.
Choose Goods Unite Us when
- U.S. campaign donations are the single issue you shop by, and you want a purpose-built database for it.
- You want an app you can use today — it is live on iOS, Android, and the web.
- You want a published party-lean score rather than building your own weighting.
Choose Ethos when
- Political donations are one of several things you weigh — Ethos records 15 axes, each fact with its source.
- You want the scoring to be yours: private weights, applied on your device, with no published verdict from us.
- You want the ownership chain resolved first — brand, subsidiary, ultimate parent — before any conduct facts.
Feature and pricing comparison
| Dimension | Ethos | Goods Unite Us |
|---|---|---|
| Focus | Cited corporate-conduct facts across 15 value axes, scored by your private weights | U.S. corporate political donations and the politicians they fund |
| Coverage | Dossiers with resolved ownership chains; every fact carries a source URL | 7,000+ companies and 800+ politicians researched; 16 issues tracked (per its site) |
| Who sets the values | You — weights are private and applied on your device | Goods Unite Us publishes the scores (party lean, issues scorecard, CFR score) |
| Verdicts | None — Ethos records facts and holds no position | Publishes scores and suggests better-aligned alternative brands |
| Platforms | iOS (early access); free who-owns records on the web | iOS, Android, and web |
| Price | Early access — pricing announced at launch | Free to download; Premium listed at $3.99/month (as of July 2026) |
| Status | Waitlist open, iOS first | Available today |
Goods Unite Us facts are taken from goodsuniteus.com as of July 2026. Verify current pricing and coverage on their site. Corrections: [email protected]
Goods Unite Us: verified facts
- Researches corporate political donations and lobbying so consumers can "vote with your wallet."
- States coverage of 7,000+ companies, 800+ politicians, and 16 issues (including environment, DEI support, and union support).
- Publishes a party lean, an issues scorecard, and a campaign-finance-reform score per brand, and suggests alternative brands.
- Free apps on iOS and Android; Premium subscription listed at $3.99 per month.
Ethos vs Goods Unite Us FAQ
- What is the main difference between Ethos and Goods Unite Us?
- Goods Unite Us specializes in U.S. corporate political donations and publishes its own scores. Ethos records cited facts across 15 value axes — donations are one axis — and applies your own private weights on your device instead of publishing one editorial score.
- Is Ethos available today?
- Ethos is in early access on iOS — join the waitlist. The free who-owns ownership records on this site are public already. Goods Unite Us is available today on iOS, Android, and the web.
- Does Ethos tell you which brands to avoid?
- No. Dossiers are identical for everyone and record cited facts only. Whether any fact matters — and in which direction — is set by your private weights, on your device.
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Ethos is not affiliated with, endorsed by, or sponsored by Goods Unite Us. Word marks are used only to identify the products compared. This page records publicly available information and does not characterize either product beyond it.